Big companies must keep up with the economic crisis. One nice strategy is that the company limits its projects to achieve effectiveness and efficiency so that the company should not waste the time and energy of the employees.
I agree that simplicity in business is important. Most companies are busy with the details that they forget the outside world has changed each and everyday. When they are ready with all of their details, they then realized that what they have prepared can’t be applied and sold to the customers outside for its out of date style and technology. By doing the jobs in simple way, the companies have more times to sit back and read the market's demands and they can review it for their next business strategy.